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Michael, this is due to the many import channels that are virtually branding the same core shotguns depending on the individual importer. Cheers and stay safe!
Mostly money. Manufacturers are taking the same shotgun and changing one little detail and considering it the next generation/model.
More models=more money. Stay safe and happy plinking!!
TFBTV just did a video on this, its honestly to sell more of these, even when people are exposing them to be of poor quality. If you constantly have a new variant out then the consumers will believe that it was the last model that was a dud, but this one is likely good. Id stick with proven reliable brands, with proven reliable service, and performance records. That TFBTV video here if interested. https://youtu.be/Hr98weArl0o
All about Marketing!!!
Michael, how do you think Ford or Chevy would fair if they only had one model?